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If you are a global business, it’s important to understand your critical issues. When responsible to stakeholders, you are at constant risk of numerous issues and crisis: hostile press, negative reviews, social media critics, loss of customers, dipping revenues/profits, protests and strikes, staff issues, government or trade restrictions, technical failures, product recalls, not to mention slander and anything that may bring your business into disrepute (both personal and business related).

Let’s assume these won’t all strike all at once, but if you experience a time when one or more of these risks collide, the situation can be devastating to your reputation and undo many years of successful work, affecting your reputation and profit in one foul swoop.

Critical PR is all about being prepared and being able to manage a crisis – fast and effectively.

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