If you are a global business, it’s important to understand your critical issues. When responsible to stakeholders, you are at constant risk of numerous issues and crisis: hostile press, negative reviews, social media critics, loss of customers, dipping revenues/profits, protests and strikes, staff issues, government or trade restrictions, technical failures, product recalls, not to mention slander and anything that may bring your business into disrepute (both personal and business related).

Let’s assume these won’t all strike all at once, but if you experience a time when one or more of these risks collide, the situation can be devastating to your reputation and undo many years of successful work, affecting your reputation and profit in one foul swoop.

Critical PR is all about being prepared and being able to manage a crisis – fast and effectively.

Prevention is better than cure.

It is paramount to have a relationship in place that works to prevent any looming crisis and that can work consistently with you to build trust with your network.

Longer term strategies take a very clear view on all business operations and are mindful of any potential threats and approaching difficulties.

Any crisis or communication need can then often be addressed and more easily dissipated before they occur.

The power of delivering a clear, honest, effective values-aligned message is not to be underestimated during times of crisis: both for the media and your stakeholders. 

A short term crisis can be anything that causes reputational damage;  from a damaging news article, negative financial report or profit crisis to an employee dispute. 

Speed and quality of the response is of utmost importance.

Delayed, unclear or unsatisfactory responses  invite a vacuum to be quickly filled with rumours, misleading and incorrect messages and damaging conjecture, damaging your media reputation and reducing stakeholder trust. 

Damage limitation and long term risk assessment is essential. 

Book your 45 minutes free BUSINESS PR & STRATEGY ASSESSMENT

How prepared is your business?

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